Principles of Marketing

By: Philip Kotler

Published February 1st 2005 by Prentice Hall (first published 1980)

Category: Business

Pages: 651 pages

ISBN: 9780131469181

Description:
The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.