Inside Steve's Brain

By: Leander Kahney

Published April 17th 2008 by Portfolio Hardcover (first published January 1st 2008)

Category: Business

Pages: 304 pages

ISBN: 9781591841982

Description:
Inside SteveÕs Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve JobsÑnot his heart or his famous temper, but his mind. So whatÕs really inside SteveÕs brain? According to Leander Kahney, who has covered Jobs since the early 1990s, itÕs a fascinating bundle of contradictions. Jobs is an elitist who thinks most people are bozosÑbut he makes gadgets so easy to use, a bozo can master them. HeÕs a mercurial obsessive with a filthy temperÑbut he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. HeÕs a Buddhist and anti-materialistÑbut he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the traits that some consider flawsÑnarcissism, perfectionism, the desire for total controlÑto lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. In Inside SteveÕs Brain, Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the worldÕs most powerful brands. The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside SteveÕs brain, and might even teach you something about how to build your own culture of innovation.