Groundswell: Winning in a World Transformed by Social Technologies

By: Charlene Li

Published March 25th 2008 by Harvard Business School Press

Category: Business

Pages: 286 pages

ISBN: 9781422125007

Description:
Li and Bernoff define 'the groundswell' as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.