Dogfight: How Apple and Google Went to War and Started a Revolution

By: Fred Vogelstein

Published November 12th 2013 by Sarah Crichton Books (first published 2013)

Category: Business

Pages: 272 pages

ISBN: 9780374109202

Description:
Behind the bitter rivalry between Apple and GoogleÑand how itÕs reshaping the way we think about technology

The rise of smartphones and tablets has altered the business of making computers. At the center of this change are Apple and Google, two companies whose philosophies, leaders, and commercial acumen have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked inÊaÊfeudÊthat will play out not just in the marketplace but in the courts and on screens around the world.
ÊÊÊÊ Fred Vogelstein has reported on this rivalry for more than a decade and has rare access to its major players. In Dogfight, he takes us into the offices and board rooms where company dogma translates into ruthless business; behind outsize personalities like Steve Jobs, AppleÕs now-lionized CEO, and Eric Schmidt, GoogleÕs executive chairman; and inside the deals, lawsuits, and allegations that mold the way we communicate. Apple and Google are poaching each otherÕs employees. They bid up the price of each otherÕs acquisitions for spite, and they forge alliances with major players like Facebook and Microsoft in pursuit of market dominance.
ÊÊÊÊÊDogfightÊreads like a novel:Êvivid nonfiction with never-before-heard details. ThisÊis more than a story about what devices will replace ourÊphones andÊlaptops. ItÕs about who will control the content on those devices and where that content will come fromÑabout the future of media inÊSilicon Valley, New York, and Hollywood.