Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company

By: Owen W. Linzmayer

Published January 8th 2004 by No Starch Press (first published January 2004)

Category: Business

Pages: 304 pages

ISBN: 9781593270100

Description:
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up--from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.