Ben And Jerry's: The Inside Scoop

By: Fred Lager

Published by Audio Literature (first published May 17th 1994)

Category: Business

ISBN: 9780787101060

Description:
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.