Madvertising: 1975-1985, the inside story of advertising wildest decade

By: Martyn Forrester

Published 2012 by Apostrophe Books

Category: Business

Pages: 96 pages

ISBN: B006YSJ684

Description:
ÔADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISMÕ

This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards Ð and finding a great new place for lunch.

Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (ÔThe Orient Express leaves for Venice at noon. Be under itÕ); how to get in, how to get out, how to market Old Thames Water twenty-six classic ways; all the dark secrets of that strange trade, whose slogans and images are our modern myths. For, as Oscar Wilde said, ÔOnly fools donÕt judge by appearances.Õ

Plus! The slogans they couldnÕt use (ÔPeople are sticking to KleenexÕ, ÔHail Jaffa, King of the JuiceÕ, ÔFly to Bangkok and PhuketÕ), Great Hiccups and Cock-Ups, the Advertising Cost of Living Index, and much, much more can be found in this book from former ad man Martyn Forrester.