Platform: Get Noticed in a Noisy World

By: Michael Hyatt

Published May 22nd 2012 by Thomas Nelson (first published May 1st 2012)

Category: Business

Pages: 261 pages

ISBN: 9781595555038

Description:
As the former chairman and CEO of Thomas Nelson Publishers, author Michael Hyatt gained insight on the importance of combining compelling products with a meaningful platform. Now, with nearly three hundred thousand followers on Twitter, his large and growing platform serves as the foundation for his own successful writing, speaking, and business coaching practice. In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform to help readers extend their influence, monetize it, and build a sustainable career.Social media technologies have provided unprecedented opportunities for getting noticed and earning money in an increasingly noisy world. Platform goes behind the scenes into the world of social media success. YouÕll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in todayÕs crowded marketplace. With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.