The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators

By: Jeffrey H. Dyer

Published July 19th 2011 by Harvard Business Review Press (first published July 12th 2011)

Category: Business

Pages: 304 pages

ISBN: 9781422134818

Description:
A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation.

In The InnovatorÕs DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The InnovatorÕs Dilemma, The InnovatorÕs Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.

By identifying behaviors of the worldÕs best innovatorsÑfrom leaders at Amazon and Apple to those at Google, Skype, and Virgin GroupÑthe authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting.

Once you master these competencies (the authors provide a self-assessment for rating your own innovatorÕs DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your companyÕs stock priceÑan innovation premiumÑwhich is possible only by building the code for innovation right into your organizationÕs people, processes, and guiding philosophies.

Practical and provocative, The InnovatorÕs DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.