Ben & Jerry's: The Inside Scoop: How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor

By: Fred Lager

Published May 16th 1995 by Crown Business (first published May 17th 1994)

Category: Business

Pages: 276 pages

ISBN: 9780517883709

Description:
The former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.