Game Over: How Nintendo Conquered the World

By: David Sheff

Published March 29th 1994 by Vintage Books USA (first published January 1st 1993)

Category: Business

Pages: 451 pages

ISBN: 9780679736226

Description:
More American children recognize Super Mario, the hero of one of Nintendo's video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion--a tale of innovation and cutthroat tactics.