Toy Wars: The Epic Struggle Between G.I. Joe, Barbie, and the Companies That Make Them

By: G. Wayne Miller

Published January 27th 1998 by Crown Business (first published January 15th 1998)

Category: Business

Pages: 348 pages

ISBN: 9780812929843

Description:
The first major book about the toy business, a world of influence, fantasy, and multimillion-dollar Hollywood deals, "Toy Tycoons" takes readers inside Hasbro to witness corporate restructuring, a makeover of G.I. Joe, the collapse of a $45 million virtual-reality game, and a takeover attempt by arch rival Mattel. 448 pp. Author tour. National ads. 30,000 print.