Fortune is in the Follow-Up: Five Power Strategies to Reinvent Your Marketing

By: Heidi B.K. Sloss

Published November 16th 2012 by 3L Publishing (first published September 20th 2011)

Category: Business

Pages: 178 pages

ISBN: 9780985266974

Description:
In a back-to-basics economy, you need a back-to-basics marketing mentality. Your fortune awaits you Ñ and itÕs a lot easier than you think. You can go from marketing misery to marketing mastery to profi table success all with HeidiÕs timetested strategies. More than just a productivity book, Fortune is in the Follow-Up¨ provides business owners with simple, effective, and proven strategies that get real results.

In this book, Heidi Sloss, keynote speaker, reveals to business owners the critical, but often overlooked, secrets to thriving in any economy. Not only will you learn how to find a fortune in your follow-up, but youÕll also save time, energy and money as you learn:
¥ Why your current marketing strategies arenÕt working
¥ How to get the most out of your leads and referrals
¥ Why a business plan is a waste of time for most businesses
¥ Why networking is a waste of time UNLESS you use HeidiÕs 5 networking tips
¥ How to stop sabotaging your business and start making real money
¥ Business basics that build customer loyalty

Heidi Sloss is a national sales expert who provides savvy sales strategies for independent sales professionals and business owners who focus on their craft but neglect relationship building, marketing, and sales-closing techniques.