Youtility: Why Smart Marketing Is about Help Not Hype

By: Jay Baer

Published February 27th 2014 by Portfolio Penguin (first published June 27th 2013)

Category: Business

Pages: 219 pages

ISBN: 9781591846666

Description:
The difference between helping and selling is just two letters

If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?"

Jay Baer's Youtility offers a new approach that cuts through the clut?ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.