The 1% Windfall: How Successful Companies Use Price to Profit and Grow

By: Rafi Mohammed

Published March 16th 2010 by HarperBusiness

Category: Business

Pages: 256 pages

ISBN: 9780061684326

Description:
ÒThis breakthrough Ôhow toÕ book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations.Ó Ñ Richard Spaulding, Member of the Board of Directors, Scholastic Corporation

Rafi Mohammed, author of The Art of Pricing, shows businesses how to reap financial windfalls and sustain growth using the underexploited and often overlooked strategy of setting prices.