Learning from the Future: Competitive Foresight Scenarios

By: Liam Fahey

Published November 10th 1997 by Wiley (first published October 1997)

Category: Business

Pages: 464 pages

ISBN: 9780471303527

Description:
This innovative text offers companies and their decision makers a chance to learn from the future before it happens. This new technique of forecasting future economic, political and other possible developments within an organization, is called scenario planning. Shows how to create, develop, and explore different types of scenarios and how to link them to future decision making.